In order to give producers access to monetization tools through the YouTube Partner Program (YPP), YouTube is decreasing the restrictions. The business is extending its shopping affiliate program to YPP artists with more than 20,000 subscribers who are headquartered in the United States.
The Google-owned business stated that the following are the new requirements to qualify for the partner program:
- Having 500 subscribers;
- 3 public uploads in the last 90 days;
- and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
Previously, the conditions included:
- Having at least 1,000 subscribers;
- and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days.
In order to use tools for tipping like Super Thanks, Super Chat, and Super Stickers, subscription mechanisms like channel subscriptions, and the opportunity to market their own merchandise with YouTube Shopping, artists must hit the new level. If they do, they can apply to join YPP.
The requirement of three videos uploaded every 90 days is intriguing since, despite receiving millions of views, video producers could not have enough content to produce numerous videos in that time.
This new qualifying standard is being used by YouTube in the United States, the United Kingdom, Canada, Taiwan, and South Korea. Later, it will expand to additional nations where YPP is offered.
The online video provider is also bringing more American producers into its Shopping affiliate pilot program. Existing YPP creators who have over 20,000 subscribers are qualified to tag products in videos and Shorts and receive a commission. Some American-based artists on YouTube were given access to shopping-related Shorts features in November.
At the VidCon conference the following week, YouTube plans to talk about and provide more information regarding its new programs.
YouTube had to modify its policies prohibiting the use of expletives at the beginning of videos in March. Even if the video was an old post, the firm instituted a policy in November to exclude any video that uses profanity in the first 15 seconds. Under the new guideline, the corporation reduced the duration limit to seven seconds and permitted profanity in music.
The Google-owned business has been concentrating on releasing fresh solutions for Shorts artists to monetize their work. YouTube began paying creators a portion of the Shorts ad income in February as well. Shorts now receives 50 billion daily views, the business reported during its Q4 2022 earnings conference. Reels have 140 billion daily views on Facebook and Instagram, according to Meta’s report from last October.
YouTube introduced Creator Music last year as a platform for musicians to get paid for using their music in videos. The business introduced a new statistic in March to monitor an artist’s reach across all mediums, including shorts.
