The first makeup influencer on YOUTUBE created a beauty empire.
The 35-year-old founded EM Cosmetics, her own business.
Who is Michelle Phan?
Michelle Phan is a YouTuber who specialises in beauty and has 8.75 million followers.
On April 11, 1987, she was born in Boston, Massachusetts.
In 2007, she started uploading videos to her YouTube page.
Michelle saw considerable success on the platform, as seen by the growth of her subscriber base and video views.
68 million people have seen her Barbie Transformation Tutorial from October 7, 2009 to date.
Michelle started sharing fashion and lifestyle articles in addition to beauty.
She signed a contract with Lancôme in 2010 and began posting monthly beauty tutorials using the company’s cosmetics.
She also helped launch the subscription-based beauty company Ipsy in 2010.
Ipsy was valued at more than $500 million by Forbes in 2015.
Michelle won the Shorty Award for Best YouTube Guru in the same year.
In 2017, Michelle left Ipsy.
The makeup tycoon has become a well-liked influencer on numerous social media platforms.
On Instagram, she has 1.9 million followers, while on Twitter, she has 834,200.
Michelle reportedly has a net worth of $50 million, according to Celebrity Net Worth.
L’Oréal launched EM Cosmetics as a makeup collection in 2013.
Michelle had hoped that the line would perform better, but it did not.
She acquired all of the company’s shares in 2016 and assumed the CEO role.
There are 457,000 followers on the EM Cosmetics Instagram account.
Modern basics blended with skin-empowering chemicals, according to the account’s bio.
Michelle is a novelist in addition to her several business endeavours.
2014 saw the release of her book, Make Up: Your Life Guide to Beauty, Style, and Success—Online and Off.
Michelle is a successful businesswoman.
She co-founded ICON in 2015 with the Dutch entertainment business Endemol.
ICON is a lifestyle-focused online video network.
In 2018, Michelle founded Thematic, a business dedicated to assisting YouTubers in finding music that is copyright-free for their videos.
She started a digital course called Summer School in September 2022.
Summer School’s website states: “It is designed to teach you what it takes to shape your own story, from developing your digital identity, finding your community to becoming financially sovereign.”
