SINCE Elon Musk’s takeover of Twitter in October 2022, the platform’s front and back ends have undergone significant changes.
Esther Crawford was allegedly one of at least 200 Twitter employees laid off on February 26, 2023, as part of Musk’s latest cuts to the major tech company.
Who is Esther Crawford?
Esther Crawford is a San Francisco-based product manager who most recently served as Twitter’s Director of Product Management.
Crawford has previously worked for companies such as Stride Labs, Coach.me, and Weight Watchers in a variety of roles such as Product Marketing Lead and Lead Social Media Strategist, according to her LinkedIn.
In 2016, she founded Squad, which was acquired by Twitter in December 2020.
According to her profile: “The mission behind Squad was to create a virtual hang out space to decrease loneliness and increase human connection. Our secret sauce was making screen sharing and cowatching videos accessible and fun.
Crawford earned her undergraduate degree in philosophy from Oregon State University and her master’s degree in international politics and national security studies with a focus on US-Arab relations and Arabic language studies from Durham University.
She is a mother of three and the spouse of businessman, product guru, engineer, and investor Bob Cowherd.
According to Crawford’s web bio, she spends her free time hiking, going to music festivals, or spending time with her family.
“I have teammates around the world who are putting in the effort to bring something new to life so it’s important to me to show up for them & keep the team unblocked.”
She continued with: “I love my family and I’m grateful they understand that there are times where I need to go into overdrive to grind and push in order to deliver.
“Building new things at Twitter’s scale is very hard to do. I’m lucky to be doing this work alongside some of the best people in tech.”
One user took the comments to write: “I applaud your dedication and hard work!!”
Others, however, disagreed – with one user tweeting: “I don’t know who all needs to hear this but no one should have to sacrifice their mental or physical health so a billionaire boss can buy a bigger boat (or spaceship or whatever they’re into these days).”
