Elon Musk, the CEO of Twitter, announced on Friday that the company will begin paying some of its content producers a portion of the advertising revenue.
Ad revenue that appears on a creator’s comment threads will now be shared as of this Friday. According to Musk, the user must be a Blue Verified subscriber.
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads
— Elon Musk (@elonmusk) February 3, 2023
However, Musk withheld information regarding the percentage of revenue that will be distributed to users.
Due to concerns over Musk’s handling of the content filtering standards, Twitter has seen its advertising revenue decline.
Musk claimed that Twitter had experienced a “huge” loss in revenue days after taking the helm of the business and blamed activist groups for pressing advertisers.
As Twitter CEO, Musk has focused on reducing costs and introducing new plans for Twitter Blue subscription service, which offers the sought-after “verified” badge.
Separately, Musk said on Friday that legacy Blue Verified would be scrapped in a few months as it was “deeply corrupted”.
I’m curious, if an account was verified before Twitter Blue, then signs up for Blue, then eventually unsubscribes down the road, does that account keep its previous verified status?
I suspect this unknown scares older accounts from jumping into Blue.
— Luke A. Renner (@LukeARenner) February 3, 2023
