In its most recent effort to challenge the iPhone, SAMSUNG has launched the brand-new Galaxy S23 flagship handsets.
The South Korean electronics behemoth has unveiled three updated models, however at first glance it may be difficult to distinguish them from their forerunners.
Samsung has mostly maintained the same look from earlier iterations while packing most of the sleek features inside.
The Galaxy S23, Galaxy S23+, and the massive Galaxy S23 Ultra are all part of the lineup.
They all have a brand-new chip called the Snapdragon 8 Gen 2 that makes everything incredibly quick, especially for demanding tasks like gaming.
All three devices have the same 12-mexapixel selfie camera.
However, the rest differs greatly.
First off, the main camera on the Ultra has an astounding 200 megapixel lens for incredibly detailed photographs.
Unlike many other smartphones, including the iPhone, it can zoom in quite close to items that are farther away.
The 6.8-inch display size is unchanged from previously.
The S23 and S23+ both include a 50 megapixel camera, though.
The size of the devices—6.6 inches vs. 6.1 inches—and the battery capacity are the only substantial differences between them.
Samsung also bragged about how all S23 devices are end-to-end encrypted across the whole device lifetime, from the chipset and software to the apps.
Paolo Pescatore, an expert from PP Foresight, told media most of it is “subtle incremental improvements”.
“One of the standout features.
“Arguably, the premium Ultra device remains a key product.”
As for competition against Apple’s iPhone, he added: “Samsung is a worthy adversary and these latest devices are certainly good enough to compete with Apple and the iPhone.
“However, iPhone owners are extremely loyal and the overall package including a strongly integrated services offering resonates with consumers.
“While it might tempt some users to switch, Samsung will be hoping to attract users to trade in their existing devices; even some who have been holding onto their phones for some time.”
