The industry and the customers are suffering as a result of the ongoing devaluation of the Pakistani Rupee, which has led to a string of price rises. Road Prince has raised the cost of its motorcycles by as much as Rs. 30,000 after price increases by Atlas Honda Limited (AHL) and Pak Suzuki Motor Company (PSMC).
The following prices are in effect as of February 16 for new Road Prince bicycles:
| Bikes | Old Price (Rs.) | Revised Price (Rs.) | Increase (Rs.) |
| RP 70 | 86,500 | 97,000 | 10,500 |
| RP 70 Classic | 92,500 | 103,000 | 10,500 |
| RP 70 Passion Plus | 96,500 | 107,000 | 10,500 |
| RP 100 Power Plus | 91,000 | 102,500 | 11,500 |
| RP 110 Jackpot | 94,500 | 106,000 | 11,500 |
| RP 110 Power Plus | 94,500 | 106,000 | 11,500 |
| RP 125 | 130,000 | 145,000 | 15,000 |
| Wego 150 | 345,000 | 375,000 | 30,000 |
| Robinson 150 | 360,000 | 390,000 | 30,000 |
| RX3 | 912,000 | 922,000 | 10,000 |
Bikes are now out of reach for the majority of purchasers at their current pricing. Certain Chinese bikes may still be an affordable option. But, they do have their own problems, such as subpar after-sales support, shoddy construction, dependability issues, and low resale value.
Industry studies claim that Pakistan has achieved up to 90% localization in the production of bicycles. Sadly, if consumers continue to pay outrageous rates for basic bikes, localisation is not advantageous to them.
