A video that went viral this month claimed that rapper Princess Nokia left a small business owner stranded without payment or credit for her job.
Princess Nokia’s team first contacted Ina Gundersen, the designer behind Oslo, Norway’s Plopp Studio jewellery store, and she said that she was overjoyed. Gundersen stated on August 16 in a TikTok video that the rapper’s management was looking for jewels for her after she misplaced her suitcase on the way to an Oslo gig.
“So the management contacted me saying, ‘Hey, we heard you wanted to gift something to Princess Nokia,'” Gundersen said. “I thought, hmm, ‘gifting,’ I don’t remember saying it was free, but okay.”
https://www.tiktok.com/?referer_url=https%3A%2F%2Fwww.newsweek.com%2F&referer_video_id=7132476810998091014&refer=embed
However, giving the celebrity a present seemed well worthwhile considering the apparent social media prominence she was promised.
I was informed that I would receive a tag on their Instagram and that a photo of her wearing my necklace would be posted, which made me think, “Oh my god, that’s a big deal, that’s massive.”
Social media exposure is crucial for small businesses. Fundera, a financial resource, reports that 74% of consumers use social media to inform their shopping decisions. Customers that interact with a company on social media can ultimately spend up to 40% more money with them.
Online presence has become even more crucial for struggling businesses amid persistent inflation and issues with the global supply chain. According to a statement from the National Federation of Independent Business (NFIB), optimism among U.S. small economic owners fell for six consecutive months as of July, and hopes for better business conditions also hit an all-time low.
