One of the biggest hotel franchisors in the world, Choice Hotels International, Inc. (NYSE: CHH), has named Noha Abdalla to the position of chief marketing officer. She will report to Patrick Pacious, president and CEO. Abdalla will play a significant role in the senior executive team as a leader of the marketing, advertising, communications, and brand-building departments for the company, advancing Choice’s corporate strategy across all customer touchpoints. In order to support future growth goals, she will also work closely with the leadership team and important groups within the firm to build a future state technology and infrastructure roadmap for Choice’s marketing vision.
“Enhancing the guest experience is a cornerstone of Choice’s long-term growth strategy and a critical component of the leading value proposition we deliver for our franchisees daily,” said Pacious. “Noha is an experienced leader with a successful track record of taking world-class brands to the next level. As the company continues to add new experiences and offerings for travelers, we’re confident she is the best person to keep Choice’s finger on the pulse of evolving consumer preferences while driving loyalty and innovation to support our diverse portfolio of brands.”
Abdalla has more than 20 years of expertise developing business plans and marketing strategies for a number of the most renowned companies in the globe. She formerly served as chief marketing officer of MyEyeDr., an optical chain with more than 800 sites nationally and financial backing from Goldman Sachs. In this role, Abdalla oversaw the company’s first-ever marketing makeover, which included the introduction of a new patient portal, online booking platform, and CRM (customer relationship management) system. Prior to this, Abdalla served as the global vice president of digital and content marketing for Hilton, where she led all digital owned channels and was in charge of all digital marketing communications. Early in her career, Abdalla had positions with growing responsibility at Discovery as well as Capital One’s digital brand strategy and social media division.
“Choice Hotels has a proud history of pioneering industry innovations to enhance guests’ entire travel journey – from the initial shopping and booking experience to check-out and beyond,” said Abdalla. “We know today’s customer is more informed and has more choices available to them than ever before, and I am honored to work in lockstep with the company’s key stakeholders to build on this rich legacy as we curate next-generation products and experiences that resonate with guests of today and tomorrow.”
Abdalla graduated from Georgetown University with a Master of Business Administration and a Bachelor of Science in international economics.