No Script Javascript is disabled. Please enable it for better working experience.
Advertisement
Saturday 23 March, 2024
Advertisement

Noha Abdalla is appointed chief marketing officer at Choice Hotels.

BY Anas Shah Aug 16, 2022. 05:32 pm UPDATED: Aug 18, 2022. 08:11 pm

Advertisement

One of the biggest hotel franchisors in the world, Choice Hotels International, Inc. (NYSE: CHH), has named Noha Abdalla to the position of chief marketing officer. She will report to Patrick Pacious, president and CEO. Abdalla will play a significant role in the senior executive team as a leader of the marketing, advertising, communications, and brand-building departments for the company, advancing Choice’s corporate strategy across all customer touchpoints. In order to support future growth goals, she will also work closely with the leadership team and important groups within the firm to build a future state technology and infrastructure roadmap for Choice’s marketing vision.

“Enhancing the guest experience is a cornerstone of Choice’s long-term growth strategy and a critical component of the leading value proposition we deliver for our franchisees daily,” said Pacious. “Noha is an experienced leader with a successful track record of taking world-class brands to the next level. As the company continues to add new experiences and offerings for travelers, we’re confident she is the best person to keep Choice’s finger on the pulse of evolving consumer preferences while driving loyalty and innovation to support our diverse portfolio of brands.”

Abdalla has more than 20 years of expertise developing business plans and marketing strategies for a number of the most renowned companies in the globe. She formerly served as chief marketing officer of MyEyeDr., an optical chain with more than 800 sites nationally and financial backing from Goldman Sachs. In this role, Abdalla oversaw the company’s first-ever marketing makeover, which included the introduction of a new patient portal, online booking platform, and CRM (customer relationship management) system. Prior to this, Abdalla served as the global vice president of digital and content marketing for Hilton, where she led all digital owned channels and was in charge of all digital marketing communications. Early in her career, Abdalla had positions with growing responsibility at Discovery as well as Capital One’s digital brand strategy and social media division.

“Choice Hotels has a proud history of pioneering industry innovations to enhance guests’ entire travel journey – from the initial shopping and booking experience to check-out and beyond,” said Abdalla. “We know today’s customer is more informed and has more choices available to them than ever before, and I am honored to work in lockstep with the company’s key stakeholders to build on this rich legacy as we curate next-generation products and experiences that resonate with guests of today and tomorrow.”

Abdalla graduated from Georgetown University with a Master of Business Administration and a Bachelor of Science in international economics.

Advertisement
More News on

Related Articles

Axl Rose accused of sexual assault and battery
Latest

Axl Rose accused of sexual assault and battery

Axl Rose, the frontman of Guns N' Roses, is charged with battery...

Hannah Hawkins Dead, Cause of Death
Latest

Hannah Hawkins Dead, Cause of Death

Hannah Hawkins, an ITV producer, lost her life to breast cancer, her...

Coldwave to hit Pakistan after Oct 17
Latest

Coldwave to hit Pakistan after Oct 17

According to the Pakistan Meteorological Department (PMD) on Thursday, a cold wave...

Maryam Nawaz's son Junaid Safdar divorce Ayesha
Latest

Maryam Nawaz's son Junaid Safdar divorce Ayesha

Junaid Safdar, the son of Pakistan Muslim League-Nawaz (PML-N) Maryam Nawaz, announced...

Who is Kathy Leutner? Sidney Crosby’s girlfriend
Latest

Who is Kathy Leutner? Sidney Crosby’s girlfriend

PITTSBURGH Sidney Crosby, a standout for the Penguins and one of the...

Petrol Price in Pakistan reduced by Rs. 8 from 1st October
Latest

Petrol Price in Pakistan reduced by Rs. 8 from 1st October

After three large increases in the previous fortnightly reviews, the caretaker government...

Advertisement

Latest News

Who was Courtney Fannon? What was her cause of death
US

Who was Courtney Fannon? What was her cause of death

In her tight-knit New York community, COURTNEY Fannon was regarded as an...

Rapper Bo$$ dead at 54, Cause of death
Entertainment

Rapper Bo$$ dead at 54, Cause of death

Lichelle Marie Laws, a.k.a. rapper Boss, passed away at the age of...

Sophia Leone Dead at 26, Cause of Death
Entertainment

Sophia Leone Dead at 26, Cause of Death

Sophia Leone, an adult film star, passed away, according to her family,...

Camryn Herriage college grad in ICU, friend killed after crash
US

Camryn Herriage college grad in ICU, friend killed after crash

This is due to the Saudi Arabian Grand Prix, which is scheduled...

Advertisement