No Script Javascript is disabled. Please enable it for better working experience.
Advertisement
Thursday 05 October, 2023
Advertisement

Noha Abdalla is appointed chief marketing officer at Choice Hotels.

BY Anas Shah Aug 16, 2022. 05:32 pm UPDATED: Aug 18, 2022. 08:11 pm

Advertisement

One of the biggest hotel franchisors in the world, Choice Hotels International, Inc. (NYSE: CHH), has named Noha Abdalla to the position of chief marketing officer. She will report to Patrick Pacious, president and CEO. Abdalla will play a significant role in the senior executive team as a leader of the marketing, advertising, communications, and brand-building departments for the company, advancing Choice’s corporate strategy across all customer touchpoints. In order to support future growth goals, she will also work closely with the leadership team and important groups within the firm to build a future state technology and infrastructure roadmap for Choice’s marketing vision.

“Enhancing the guest experience is a cornerstone of Choice’s long-term growth strategy and a critical component of the leading value proposition we deliver for our franchisees daily,” said Pacious. “Noha is an experienced leader with a successful track record of taking world-class brands to the next level. As the company continues to add new experiences and offerings for travelers, we’re confident she is the best person to keep Choice’s finger on the pulse of evolving consumer preferences while driving loyalty and innovation to support our diverse portfolio of brands.”

Abdalla has more than 20 years of expertise developing business plans and marketing strategies for a number of the most renowned companies in the globe. She formerly served as chief marketing officer of MyEyeDr., an optical chain with more than 800 sites nationally and financial backing from Goldman Sachs. In this role, Abdalla oversaw the company’s first-ever marketing makeover, which included the introduction of a new patient portal, online booking platform, and CRM (customer relationship management) system. Prior to this, Abdalla served as the global vice president of digital and content marketing for Hilton, where she led all digital owned channels and was in charge of all digital marketing communications. Early in her career, Abdalla had positions with growing responsibility at Discovery as well as Capital One’s digital brand strategy and social media division.

“Choice Hotels has a proud history of pioneering industry innovations to enhance guests’ entire travel journey – from the initial shopping and booking experience to check-out and beyond,” said Abdalla. “We know today’s customer is more informed and has more choices available to them than ever before, and I am honored to work in lockstep with the company’s key stakeholders to build on this rich legacy as we curate next-generation products and experiences that resonate with guests of today and tomorrow.”

Abdalla graduated from Georgetown University with a Master of Business Administration and a Bachelor of Science in international economics.

Advertisement
More News on

Related Articles

Petrol Price in Pakistan reduced by Rs. 8 from 1st October
Latest

Petrol Price in Pakistan reduced by Rs. 8 from 1st October

After three large increases in the previous fortnightly reviews, the caretaker government...

Punjab Announces Holiday for Schools on 28 September 2023 Amid Pink Eye Outbreak
Latest

Punjab Announces Holiday for Schools on 28 September 2023 Amid Pink Eye Outbreak

Due to an increase in pink eye (conjunctivitis) instances, Punjab's temporary Chief...

Who was Maddy Cusack?
Latest

Who was Maddy Cusack?

THE world has been shocked by the news that Sheffield United star...

When will it rain in Karachi?
Latest

When will it rain in Karachi?

According to the Pakistan Meteorological Department's (PMD) latest forecast, certain districts of...

General Elections to be held in last week of January 2024: ECP
Latest

General Elections to be held in last week of January 2024: ECP

The last week of January 2024 will see the general elections, according...

Pakistan vs Malaysia: How to Watch Women’s 6-Nation Match Live
Cricket

Pakistan vs Malaysia: How to Watch Women’s 6-Nation Match Live

Today's match in the ongoing Women's International Friendly Tournament in the Kingdom...

Advertisement

Latest News

Samantha Hayes hit and killed by plane coming into land
World

Samantha Hayes hit and killed by plane coming into land

A single mother of three was killed when the wing of a...

Russ Francis dead at 70: Cause of Death
Sports

Russ Francis dead at 70: Cause of Death

Russ Francis, a former NFL legend, was reportedly killed in an aviation...

Felix Antonio Mejias Vigil, caught half-naked
US

Felix Antonio Mejias Vigil, caught half-naked

According to authorities, the man responsible for a string of sex assaults...

Who are Jessica & Jennifer Gadirova?
Sports

Who are Jessica & Jennifer Gadirova?

THEY are the somersaulting sisters who hope to fall in love in...

Advertisement