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Monday 08 July, 2024
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Nike Visual Identity Created by an AI User with the “Feel the Softness” Concept

BY Shahzad Saeed May 19, 2023. 11:33 am UPDATED: May 19, 2023. 11:33 am

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A remarkable visual identity concept for the large international sportswear company Nike has been unveiled by an AI user in a ground-breaking collaboration between artificial intelligence (AI) and creative design. The AI-generated concept takes a visionary approach and centers on the idea of “Feel the Softness,” reimagining Nike’s brand image in an original and alluring way.

With a focus on minimalistic aesthetics and clean lines, the AI-generated visuals feature slick and contemporary designs. The design concept seamlessly incorporates Nike’s recognizable Swoosh logo and makes use of gradients and soft color schemes to convey a cozy and warm feeling. The AI user also played around with creative typography, adding unique fonts that exude a sense of comfort and fluidity.

The ‘Feel the Softness’ idea is in line with Nike’s dedication to offering cutting-edge sportswear that improves performance while providing the utmost comfort. Nike may be able to expand the appeal of its brand by utilizing AI and embracing technological advancements to produce an identity that is both visually stunning and emotionally compelling.

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