Luka Doncic decided to start the Eurobasket by scoring a record-breaking 47 points against France. But first, he decided to file a trademark infringement lawsuit against his mother! Yes, the wonder kid Luka Doncic decided to wake up and hit France with 47. You got the words right.
The highest in more than 60 years, setting a record for Eurobasket. He set every record that evening. He chose to litigate for his brand first, though. The ownership dispute around Luka’s brand, “Luka Doncic 7,” is contentious.
It is crucial for someone like Doncic, whose marketability is likely to increase with time, to have his own brand and trademark. In order to fully manage his own brand, according to Luka Doncic, he needs to sue Mirajam Poterbin’s mother. The Dallas Mavericks’ star player is circumspect.
He hopes to grow and lead the NBA, and he’ll likely be the face of the organisation in the public eye. However, being unable to manage his own brand or, worse yet, not having the rights to it, could be a significant barrier.
In Luka’s own words, “I need to be in control of my brand” because “I continue to improve as a player and as a person.” Before unleashing his wrath on France and dumping a massive 47, according to Marc Stein, he filed a case at the US Patent and Trademark office. Now we understand why he was so irate.
He is intensifying a contentious legal dispute
Luka Doncic is escalating a bitter legal battle, but he is not taking on a well-known corporation or an ex-business associate. But Doncic has a strained relationship with his mother.
Doncic granted his mother permission to trademark his name for his rookie season in 2018. The year prior, he wrote to her company to request the release of the trademark, but they refused. Doncic has since unveiled a new logo, which is visible on his personalised Jordan Brand clothing and sneakers.
