Master Changan Motors Limited, the leading new entrant, has significantly disrupted Pakistan’s automotive market. In just 5 years, the brand has quickly risen to the top spot among Pakistani consumers. The Changan Karvaan MPV, Changan Alsvin, and Changan Oshan X7 are just a few of the models that have received overwhelmingly positive reviews and large numbers of votes in their respective categories, making Changan the most popular car brand in the nation.
The entry of the Korean automakers in 2018 marked the beginning of the mainstream SUV introduction. The Changan Oshan X7, with its audacious tagline “Watch Me Move,” was introduced by Master Changan last year, upending the SUV market.
The Changan Oshan X7 is a game-changer in a market dominated by small, gas-guzzling crossovers and physically taxing off-roaders, offering cutting-edge features, luxury, and a futuristic design language at a very reasonable price. The Oshan X7 has a roomy interior, the largest alloy wheels, the FutureSense advanced intelligent driving suite, a panoramic sunroof, and a commanding road presence. This, combined with its 1.5L Turbocharged Euro 6 engine’s impressive 185 hp and 300 Nm of torque, offers unparalleled fuel efficiency of 13–15 km/L and exhilarating acceleration from zero to one hundred kilometers per hour in just 8.23 seconds. The industry-leading 5-year/150,000 km warranty that is included with all of this provides customers with unmatched peace of mind.
Without a 360 brand promotion campaign, it is understandable why the Oshan X7 sold out in its first year of availability. Changan has now launched a spectacular communication campaign using Unreal Engine, the most cutting-edge 3D production technology, for the first time in Pakistan after becoming the best-selling SUV and capturing over 25% of the segment share. The video transports the audience on a captivating journey while showcasing a visually stunning, fantastical world that pushes the limits of what is conceivable in Pakistan.
According to Shabbir Uddin, Director Marketing & Sales, “As a challenger of the status quo, this time we questioned the mindset of puraney models and puraney bahaney with the future-forward design of Changan Oshan X7 equipped with Pakistan’s first Euro6 engine and FutureSense technology package.” In order to invite viewers to experience the opulence, elegance, style, and luxury that the Oshan X7 offers to our customers, he continued, “Our latest communication campaign challenges traditional automotive TVCs in Pakistan.”
The foundation of Master Changan’s success is its dedication to offering over 40,000 customers nationwide after-sales and warranty support through 27 3S dealers in 17 cities with reasonably priced genuine spare parts and skilled technicians.
A joint venture between Changan, China’s top domestic automaker, and the well-known Master Group is called Master Changan Motors Limited. The company, which made a USD 136 million investment, has become a pioneer in Pakistan’s automotive sector. The cutting-edge manufacturing facility owned by Master Changan is capable of producing 50,000 units annually. It is important to note that Changan Plant in Karachi, Pakistan, is the greenest auto plant in the country because it obtains more than 80% of its energy needs from solar energy. The Made in Pakistan Oshan X7 was also exported by the business last year.
Digital, out-of-home, and television are all live platforms for communication. Follow Changan on Facebook for more updates to join in on the fun and stay informed. You won’t want to miss the journey the Changan Oshan X7 is taking Pakistan as it redefines the SUV experience.
